Blog

Digital Marketing, Design, and Everything In-Between

23 Oct 2013

By - 0 Comments

Like this infographic? Get more email marketing tips from Constant Contact.

View

12 Aug 2012

By - 2 Comments

Bill Lee of the Harvard Business Review writes the following: “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” Lee supports his claim by stating that buyers […]

View

17 Jul 2012

By - 0 Comments

Sree Sreenivasan at CNET shares some interesting facts from the third annual Global Social Media Check-Up Study of how Global Fortune 100 Companies are Using Social Media, conducted by Burson-Marsteller and Visible Technologies. In one month’s time the Fortune Global 100 were mentioned about 10.4 million times! There was a 39% rise in video content creation for companies with […]

View

12 Apr 2012

By - 0 Comments

Debra Donston-Miller at Information Week’s The Brainyard shares her thoughts on five social media metrics that matter now: 1. Quality of fans/followers. Are your fans/followers your customers? Are they interested in your message? 2. Social demographics. What is the composition of the groups where you broadcast your marketing appeal? Furthermore, can you draw conclusions about the […]

View

12 Apr 2012

By - 0 Comments

Since the creation of social media several years ago, marketers have struggled to be able to calculate a dollar value ROI for the relationships forged through these channels. The infographic below shows the current ways ROI can start to be calculated. Via BzzAgent.com  

View

28 Mar 2012

By - 0 Comments

Over the past few weeks, I’ve scoured the Internet (read: leisurely “favorited” articles via my feed reader) for some resources on incorporating social media into your business’ marketing mix. Whether you’re a lone ranger freelancing your mar-com skills, or a multi-national company, you have a lot to gain from adding social media into your marketing […]

View

19 Sep 2011

By - 1 Comments

I’m two weeks into my MBA program at Suffolk University and the amount of my assigned reading for the semester rivals the amount of cumulative reading I’ve done over the past five years. I’m finding it especially interesting, and I’m realizing that most of it relates to business situations I’ve already lived through during my […]

View