My name is Joe Ribaudo and I'm an experienced digital marketing professional in Boston.

Over the past 10+ years, I've been an MBA student, a marketing director, a graphic designer, a business owner, and many things in-between. This is my résumé, my work, and my blog.

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Meet Joe

"Less is more. Content dictates form. God is in the details." — John Kane

Joe Ribaudo

Things I’ve learned along the way:

• Make yourself a resource.
• See the big picture.
• Control what you can control.
• Embrace change.
• Exceed expectations.
• Keep it simple.
What People Say
  • "

    “Joe is an expert at his craft and a talented specialist. His extensive knowledge of digital marketing, design, internal and external communication, and the industry, in general, make him an asset to the company. Joe is an accomplished, result-driven employee who takes the time to fully understand his clients' needs, think outside the box, and execute flawlessly. He cares deeply about developing others and is a patient and conscientious coach and leader. Working with Joe is a true pleasure.”

    Anna R.(Former) Marketing, Shawmut Design and Construction
  • "

    “Joe is a highly-effective marketing professional who can fluidly move between the many disciplines of marketing from digital management and copywriting, to communications and design. He consistently delivers on the promise of his deadlines while providing exceptional customer service.”

    Allison G.Marketing, Shawmut Design and Construction
  • "

    “I am pleased to offer this recommendation; Joe impressed me with his ability to communicate very clearly what he wanted. His computer skills regarding graphic design are flawless... I also appreciated his attention to detail and his ability to multitask which is exceptional. He is a team player and I appreciated his straight forward and honest approach to our business relationship...”

    Jeff R.Brand Marketing, Brown & Bigelow
  • "

    “We have worked with Joe for several years. The marketing materials he produced were some of the best I have seen. Joe's work is outstanding. His work was viewed by others outside of our organization, all of whom were extremely impressed with the work product. Joe is professional, understands deadlines and is conscientious.”

    Robert B., CPCUManaging Director, AON Risk Services
  • "

    “Joe is an excellent marketing professional who keeps his eye on the big picture. His work is completed ahead of schedule and is always meticulous. He accomplished wonderful things for SheltAir which helped to make them a better organization. I would recommend Joe to any company and look forward to the opportunity of working with him again.”

    Tara B., CHME(Former) Director of Corporate Training, SheltAir Aviation Services

One time, I grew up.

I was born and raised in north-central Connecticut; between the Cub Scouts and little league, I was your average small-town kid. I got my first job at the age of 13 doing some part-time landscaping, and a year later, I joined my town's volunteer fire department, following in the footsteps of my grandfather, father, and uncle. This was a great way for me to help out my community and have fun while doing it. Around the same time I joined a race team that competed on the NASCAR Whelen Modified Tour which competed about 15 times a season from April to October. These two activities taught me the value of teamwork, responsibility, and accountability. During my senior year of high school, I was selected to be a student representative on my town's Board of Education while also participating as a member of the National Honors Society (nerd alert).

They let me into college.

In 1999, I moved to Boston to attend Northeastern University. I graduated in May of 2004 with a BS in Business Administration; Concentration in Marketing, a Minor in Visual Arts, and nearly three years of real-world, paid work experience through Northeastern's Cooperative Education (Co-op) program. Right after graduation, I went into business for myself offering services in freelance design and marketing consulting, I grew my client base to include a variety of small and medium businesses, both local and national. Design was always something that I was good at, so by starting my own company I really got to enjoy what I was doing, while practicing the marketing, entrepreneurship, and design concepts I learned in college.

I got sick of the snow (offered a great job).

In early 2005, one of my clients started flying me down to their offices in Ft. Lauderdale to work on-site. I spent some time creating a web presence for them, and after about six months, one of the owners of the company created a full-time position for me. I said "goodbye" to Boston and moved down to South Florida to serve as the company's Marketing Director—I couldn't have asked for a better opportunity. Since my position was newly-created, I was tasked with building a marketing and design department from scratch, and in doing so, cut outsourcing costs by over 75%. I left the company in September of 2009 after four very successful years; I had helped it double in size since my hiring and it made me realize that I had made the right choice by pursuing a career in marketing.

I missed the snow (and family).

Since I've been back in New England, I've been working for a nationally-recognized construction management firm performing various marketing, communications, and design duties. Experts in several functional areas, this employee-owned, $680 million company continues to win jobs across the country in eleven business lines. In order to further my career, I am currently attending Suffolk University's Sawyer Business school to earn my MBA in Marketing.

Et cetera

Life's been interesting so far. I've fought fires (both literal and figurative), I've held the Stanley Cup, I've built race cars, I've been in a band, I've piloted an airplane, I've built brands, and I once brewed a bock beer so tasty I named it "Rock Your Socks Bock". These days I enjoy following the Bruins, Red Sox, and Patriots; though they'll never be able to hear me, I sometimes find myself yelling at them through the television. I also enjoy spending time with family and friends, cooking, learning about new technologies, being a beer lover, designing for the web, and watching movies (I have a penchant for useless pop-culture knowledge).

Skills

Areas where I excel.

I have always taken pride in being well-rounded my personal life, and my professional experience has been no different. While you’ll often find people who focus on sharpening their skills on one discipline of marketing or design, I have focused on several. With a formal education, practical experience, and transferable skills in each area listed below, my commitment to mastering these competencies has yielded an advantage when thinking "big picture". Above all, I'm a resourceful self starter and multi-tasker who excels in fast-paced working environments.

Software

Software Proficiency

• Adobe Bridge
• Adobe Dreamweaver
• Adobe Illustrator
• Adobe InDesign
• Adobe Photoshop
• Mac iOS 3+
• Mac OSX+
• Microsoft Excel
• Microsoft PowerPoint
• Microsoft Windows
• Microsoft Word
• Surveys: Survey Monkey
• Surveys: Qualtrics
• Surveys: QuestionPro

Digital Marketing

Web & Digital Marketing

• CMS: CommonSpot
• CMS: Tumblr
• CMS: WordPress
• Constant Contact
• Code: (X)HTML, CSS
• Email Marketing
• Google Analytics
• Hootsuite
• Inbound Marketing
• RavenTools
• SEO
• Site Analytics
• Social Media-B2B/B2C
• User Interface

Creative Skills

Creative & Design Skills

• Branding & Standards
• Collateral Materials
• Color Theory
• Copy Writing
• Data Visualization
• Information Design
• Photo Editing
• Photo Shoot Direction
• POP/POS Graphics
• Pre-Press QA/QC
• Presentation Design
• Print Production Process
• Typography
• Large Format Graphics

Marketing

Marketing Skills

• B2B Marketing
• B2C Marketing
• Brand Management
• Budgeting
• Business Development
• Campaign Design
• Communications
• Competitor Research
• Customer Surveying/ VOC
• Data Analysis
• Database Maintenance
• Direct Marketing
• Event Promotions
• Lead Generation
• Market Research
• Marketing Strategy
• Media Buying
• Presentations
• Press Releases
• Product Marketing
• Relationship Management
• Request for Proposals
• Service Marketing
• Vendor/Agency Mgt.

Planning & Organization

Planning & Organization

Organizational skills are a competency that I exhibit mastery in and as a result am able to successfully manage expectations and my work environment. I the efficiency of work and thus am proficient at organizing, planning and prioritizing goals for the successful completion of projects and tasks. My organizational skills and ability to set priorities allows me to stay focused and meet my own, as well as the businesses’ objectives. Producing deliverables and meeting deadlines under minimal supervision is a particular strength of mine and demonstrates my mastery of this competency.

Managing Complexity

Managing Complexity

Managing a complex landscape is one of my key strengths. My ability to think analytically and act decisively helps me navigate this difficult terrain successfully. I thrive in uncertain circumstances and I am an expert at responding to these situations by building consensus, making the complex clear and compelling and knowing when to act and when to wait. I relentlessly pursue goals and high standards that I set for myself and I am particularly skilled at achieving short-term goals that contribute to long-term results for the business while refining my talents.

Initiative

Initiative

I am a motivated, directed person and it shows in my ability to take the initiative and drive for results. Prompting me to take on and own specific projects or responsibilities is not a problem – I thrive for the chance to be involved. I am skilled at anticipating potential problems or difficult situations and designing successful solutions.

Client Skills

Client Skills

The ability to anticipate and respond to my (internal and external) clients’ needs is also second nature to me. I take full responsibility for my relationships and look for creative ways to handle client requests that cannot be met with the usual solutions. Staying in touch and gathering feedback from my clients is the cornerstone of my success.

Knowledge & Abilities

Knowledge & Abilities

I have worked hard to obtain the necessary knowledge and skills needed to execute my job responsibilities. In addition, I possess the ability to successfully accomplish the tasks demanded of me in my job. This skill is significant because it allows me to confidently meet the expectations of my environment and work group.

Resume

10+ Years of Marketing Experience

Are we connected?   Visualize This

Shawmut Design and Construction | Boston, MA

Digital Marketing Specialist | 4.12 – Current

  • Lead the company’s digital marketing efforts; design and execute client-facing campaigns customized for Shawmut’s 11 business lines; segment direct marketing lists, establish metrics for success, and track/report progress of campaigns
  • Launched the company's social media presence; act as community manager and content strategist for these channels which all saw marked growth in follower count and engagement metrics (YouTube, Facebook, Google+, and LinkedIn)
  • Develop content and code for the company’s 600+ page CMS-based website to include the creation of diverse, project and industry-specific landing pages and SEO techniques (landing page examples: one, two, three)
  • For larger construction jobs, design and maintain standalone project-based websites to keep communities informed about job progress
  • Coordinate the development of presentations to be used by senior management
  • Balance the needs of an internal client base in 7 offices while providing turn-key marketing support for this ≈$700M company
  • Manage day-to-day internal communication initiatives to reach the company’s 700+ employees via company-wide emails, intranet, and social media channels
  • Designed and implemented Shawmut’s first online customer satisfaction survey; regularly analyze results and recommend action to management based on responses
  • Continually study the media and marketing landscape in order to be on the cutting edge of new technology and techniques
  • Co-created an intranet-based Facebook-style "wall" for employees to share information and exchange information
  • Support design staff on an as-needed basis

Marketing/Creative Specialist | 4.10 – 4.12

  • Designed presentations, brochures, group visual identities, surveys, proposals, and other collateral materials
  • Acted as liaison to third-party product/service providers, supplying print, promotional, and web services

Business Development Assistant | 7.03 – 12.03

  • Performed extensive research toward future business opportunities in the hospitality and retail sectors, assisted in proposal design
  • This position was a full-time paid internship through Northeastern University's Cooperative Education Program
The Holland SheltAir Aviation Group | Ft. Lauderdale, FL

Marketing Director | 08.05 – 09.09

  • Established an in-house marketing department from previously outsourced job functions; purchased assets, managed budgets, and hired personnel
  • Cut 60% from a $500,000 annual marketing budget over 3 years through frequent vendor bid processes, negotiating ad space rates, and insourcing
  • Created integrated marketing campaigns for 33 regional locations while ensuring adherence to an overall branding message; these campaigns leveraged a broad range of media including print, online, events/promotions, and email
  • Directly managed 2 full-time employees and all related vendors; indirectly managed a decentralized marketing/sales staff of 13
  • Directed rebranding efforts of this 20-year-old company; planned and executed a brand extension in late 2008
  • Performed market research relating to the company's expansion; responded to RFPs relating to new construction, acquisition, and service agreements
  • Focused on meeting the company’s marketing goals as it added 7 locations in under 5 years, increasing the annual revenue from ≈$50–$180m
  • Developed code and user interface for the company’s website, intranet, and blog; executed and maintained a targeted social media plan to engage customers across all business lines
  • Responsible for the design of and copywriting for all collateral and communication initiatives to include newsletters, press releases, web sites, blogs, and social media properties
  • Worked closely with the Director of Customer Service, and Director of Corporate Training in presenting several service training sessions to customer service representatives on staff, outlining topics on coaching, customer interaction basics, and customer retention techniques
  • Assisted the Director of Safety and Training in developing materials used to train operational personnel, including signage, forms, and a three-week long "Safety Awareness Tour" visiting 13 business locations throughout Florida and New York
  • Regularly assisted key staff in the base auditing process; audit points included safety, equipment maintenance, facility operation, staff training, and branding compliance
Ribaudo Design | Boston, MA

Marketing Consultant  | 5.04 – Current

  • Offer clients personalized support in web development, branding, user interface design, digital marketing, social media training, blogging, content creation, and communications
  • Currently, work done for my own company is done on an infrequent basis and does not interfere with my full-time employment commitments.
Grand Circle Corporation | Boston, MA

Database Maintenance/ Lead Generation Assistant | 7.01 – 7.03

  • Maintained the company's direct mail database, consisting of over 6,000,000 names and assisted the Marketing Manager in lead generation campaigns
  • This position was a full-time paid internship through Northeastern University's Cooperative Education Program
 

Education

Suffolk University | Boston, MA

Master of Business Administration Degree | 2014

Concentrating in Marketing, I am currently enrolled in or have completed the following courses:
  • MBA 600: Effective Career Planning
  • MBA 610: Organizational Behavior
  • MBA 622: Operations and Data Analysis
  • MBA 630: Economic Analysis for Managers
  • MBA 660: Marketing — The Challenge of Managing Value
  • MBA 640: Corporate Financial Reporting
  • MBA 650: Value Based Financial Management
  • MBA 670: Information Management for Competitive Advantage
  • MBA 780: Managing in a Global Environment
  • MBA 800: Strategic Management
  • MKT 810: Marketing Research for Managers
  • MGSM 833: Corporate Innovation
Northeastern University | Boston, MA

Bachelor's Degree in Business Administration | 2004

Concentration in Marketing and Business Management
  • Business Administration
  • Accounting, Finance, and Economics
  • Organizational Development
  • Marketing & Marketing Strategy
Minor in Graphic Design; 4.0 GPA in the College of Visual Arts
  • Graphic Design
  • Typography
  • Art & Color Theory
 

Professional Affiliations

AIGA- The Professional Association for Design

Boston Chapter Member since 2009

AIGA, the professional association for design, stimulates thinking about design, demonstrates the value of design and empowers the success of designers at each stage of their careers.

Blog

Digital Marketing, Design, and Everything In-Between

12 Aug 2012

By - 3 Comments

Bill Lee of the Harvard Business Review writes the following: “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” Lee supports his claim by stating that buyers [...]

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17 Jul 2012

By - 0 Comments

Sree Sreenivasan at CNET shares some interesting facts from the third annual Global Social Media Check-Up Study of how Global Fortune 100 Companies are Using Social Media, conducted by Burson-Marsteller and Visible Technologies. In one month’s time the Fortune Global 100 were mentioned about 10.4 million times! There was a 39% rise in video content creation for companies with [...]

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