Define Success Before You Pursue It
Via Brandflakes For Breakfast, tips from Alex Bogusky for those just out of college on the importance of finding your version of success before you run out after it.
Continue ReadingGet Personal With Your Customers
Some brands communicate to their customers via e-mail, or traditionally through direct mail. Some opt for online message boards or social media. Still, some brands like Harpoon (Mass. Bay Brewing Company) take it all a step further. “Doyle [Rich Doyle, founder] wanted to ship a European tradition here to New England: the communal spirit [...]
Continue ReadingKnow the larger purpose of what you are doing, and you will succeed.
Via the New York Times’ Corner Office feature, Ford’s President and CEO, Alan Mullaly shares this story: “One of my favorite stories is an analogy where this reporter stops by a construction site and he interviews three bricklayers. He asks the first bricklayer, “What are you doing?” And he says, “Well, I’m making [...]
Continue ReadingRésumé Redesign
It occurred to me just a short time ago that as a graphic designer, my résumé should reflect my creativity and not be something that would camouflage itself in a pile of traditional (all text) résumés. I started out with a 5-column legal-sized page, and wanted to incorporate graphical elements into something that would still communicate [...]
Continue ReadingTuning Up Your In-House Team
Running on Empty: Tips for Tuning Up Your In-house Team Via AIGA and Glenn John Arnowitz.
Continue ReadingRecent Photos
