Avoid In-House Burnout by Getting to Know Your Customers
Something that I’ve been thinking of a lot recently is the importance for in-house designers to not only know the product (or service) their company is selling, but who is purchasing those goods or services. A lot of times, in-house design is just that; creatives supporting the external operational functions of a company. Unfortunately, [...]
Continue ReadingNotes on Creative Culture
Brendon Derr of Cella Consulting describes it as “the elephant in the room that nobody knows is there until it moves in the wrong direction.” “A healthy corporate culture”, Derr explains, “can be one of the most, if not the most, valuable assets to a Creative Executive. The quantifiable outcomes of a healthy corporate [...]
Continue ReadingScience Proves the Economic Value of Design
According to Tom Dorresteijn, chairman of the BNO (The Association of Dutch Designers) and initiator of the research: “We can now prove the economic-commercial value of design with independent, scientific research. More attention for design within organizations increases financial performance and the quality of product experience. There [...]
Continue ReadingLessons Learned: The Corporate Creative
I’m pleased to announce that I just finished The Corporate Creative: Tips and Tactics for Thriving as an In-House Designer by Andy Epstein. I had the pleasure of attending two of Andy’s seminars at the 2009 HOW Design Conference in Austin, and it’s worth reporting that Andy is responsible for my current quest for knowledge [...]
Continue ReadingEvery Back to the Future Timeline in One Infographic
(Click to enlarge.) Via Sean Mort.
Continue ReadingRecent Photos
