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Bill Lee of the Harvard Business Review writes the following: “Traditional marketing — including advertising, public relations, branding and corporate communications — is dead. Many people in traditional marketing roles and organizations may not realize they’re operating within a dead paradigm. But they are. The evidence is clear.” Lee supports his claim by stating that buyers [...]
Sree Sreenivasan at CNET shares some interesting facts from the third annual Global Social Media Check-Up Study of how Global Fortune 100 Companies are Using Social Media, conducted by Burson-Marsteller and Visible Technologies. In one month’s time the Fortune Global 100 were mentioned about 10.4 million times! There was a 39% rise in video content creation for companies with [...]
Debra Donston-Miller at Information Week’s The Brainyard shares her thoughts on five social media metrics that matter now: 1. Quality of fans/followers. Are your fans/followers your customers? Are they interested in your message? 2. Social demographics. What is the composition of the groups where you broadcast your marketing appeal? Furthermore, can you draw conclusions about the [...]
Since the creation of social media several years ago, marketers have struggled to be able to calculate a dollar value ROI for the relationships forged through these channels. The infographic below shows the current ways ROI can start to be calculated. Via BzzAgent.com
Over the past few weeks, I’ve scoured the Internet (leisurely “favorited” articles via my feed reader) for some resources on incorporating social media into your business’ marketing mix. Whether you’re a lone ranger freelancing your mar-com skills, or a multi-national company, you have a lot to gain from adding social media into your marketing mix. [...]
I’m two weeks into my MBA program at Suffolk University and the amount of my assigned reading for the semester rivals the amount of cumulative reading I’ve done over the past five years. I’m finding it especially interesting, and I’m realizing that most of it relates to business situations I’ve already lived through during my [...]
Cliff Kuang at FastCompany Design shares this quick and comprehensive amateur’s guide to typography. As Cliff points, out, “95% of graphic design is typography… treat it well!” (Click to enlarge.)