Science Proves the Economic Value of Design

According to Tom Dorresteijn, chairman of the BNO (The Association of Dutch Designers) and initiator of the research:

“We can now prove the economic-commercial value of design with independent, scientific research. More attention for design within organizations increases financial performance and the quality of product experience. There has been a lot of research on design, but never before did research show a causal relation between investment in design and commercial return.”

…and one other note from the results of the study:

“Involving designers during the development of a new website or house style for an organization, strengthens the image of that organization in areas such as social responsibility, emotional likability, financial success and good employership.”

CEO’s: Have you thanked your design team today?

Via Edenspiekermann.