New in 2008

I just happened to (re)stumble across an article over on Graphic Design Blog (which I frequent), where Charlie displayed a few logo redesigns that have taken place in 2008. I’ve studied the before-and-after logos that Charlie chose about a dozen times now, and here are my thoughts:

First, the NFL unveiled a new identity this season. I like the change- the blue has been darkened a bit, the type has been redesigned, and the number of stars has been reduced. All in all, this is a vast improvement and modernization over the old logo.

Next on the chopping block is Pepsi. I honestly don’t understand the need to change one of the world’s most recognizable logos? Maybe this is why I don’t make the big bucks…

Discovery… I like it. It’s clean, and the new typeface is better than the old bastardization of Impact. Well done, Discovery.

Bounce fabric softener… I went the supermarket the other day to pick up some things, and it took me an extra few minutes to get a box of Bounce because the package design had changed. I like the new type design- it actually looks as if the “u” and the “n” are bouncing inside the word, but I found myself looking for the familiar white lettering with the dark blue outline when I went to purchase a box. Overall, I’d say that the new package is an improvement.

Finally, Best Buy. I like that they’ve switched from ALL CAPS in their logo- some sort of an Arial Extra Bold typeface, to a clean, modern, sans-serif. I like their departure from the royal blue to the navy blue, and the incorporation of a yellow price tag outline. Kudos to you as well.

All images in this post were obtained via Graphic Design Blog.