
SheltAir Collateral MaterialProject Description: Two coordinating booklets were designed as primary collateral material for the Aviation Services and Real Estate arms of the Holland-SheltAir Aviation Group. These pieces were mailed to prospective customers, and available at all domestic and international trade shows. "Sell sheet" flyers were designed in the same visual style for each of the Aviation Services (13) and Real Estate (19) locations to accompany these booklets. Samples of the Real Estate flyers can be downloaded here (Ft. Lauderdale), here (Savannah), and here (St. Petersburg). I was personally responsible for shooting 90% of the photographs in these books/flyers, as well as 100% of the copy. Download: Project Dates: 2005- 2009 Programs Used: |
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Lemonade Movie PostersProject Description: A "just for fun" project inspired by the movie "Lemonade (These posters are not in any officially affiliated with the aforementioned movie.) Project Date: February 2010 Programs Used: |
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Personal Branding: "Hire Me" PosterProject Description: 24" x 24" poster designed for self-promotion, sent to the Mass Bay Brewing Company with resume. This poster was designed to replicate the label on a bottle of Harpoon IPA; the bar code in the lower right hand corner was replaced with my cover letter. Project Date: August 2009 Programs Used: |
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SheltAir Aviation Services "Cow" AdProject Description: Full-page ad published in Aviation International News (a general aviation trade magazine) for SheltAir Aviation Services. In a magazine with very similar looking aviation-related ads, this ad’s distinctive design generated a lot of interest from customers and prospective customers alike. A stock photo was used. Project Date: October 2007 Programs Used: |
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SheltAir Aviation Services "Swiss Army" AdProject Description: Unpublished ad promoting SheltAir Aviation Services. If used, this ad would have been modified for inclusion on SheltAir’s website, and printed out for POP/POS displays. I was responsible for generating the copy featured in this ad. Project Date: 2008 Programs Used: |
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SheltAir Aviation Services "It’s What We Do" AdProject Description: Unpublished ad promoting SheltAir Aviation Services. If publication were to have moved forward, coloring and type choices would have been revised to fit SheltAir’s branding guidelines. I was responsible for generating the copy featured in this ad. Project Date: 2008 Programs Used: |
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SheltAir Aviation Services Savannah PromotionsProject Description: (Top) Full-page ad published in Aviation International News (a general aviation trade magazine) for SheltAir Aviation Services’ Savannah, GA location. (Bottom) Direct mail pieces sent to over 15,000 customers and prospective customers. Banners, web graphics, video graphics, POP/POS displays, and promotional materials used the same visual style of the "Georgia peach in the sky" to additionally promote the opening of this location. I was responsible for generating the copy featured in these pieces. Project Dates: 2008- 2009 Programs Used: |
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SheltAir Aviation Services’ Plattsburgh, NY Promotional AdProject Description: Full-page ad published in Aviation International News (a general aviation trade magazine) for SheltAir Aviation Services’ Plattsburgh, NY location. The Adirondack chair was used due to Plattsburgh’s geographic location in the Adirondack Mountains. Aircraft wheel chocks were added to reinforce the "park it" copy. I was responsible for generating the copy for this ad, as well as shooting the four photos beneath the copy. Stock photos were used for the chair and chocks. Project Date: October 2008 Programs Used: |
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Charles S. Carillo Insurance Agency Duratran GraphicProject Description: 62"w x 43"t light box ad currently on display at the Bradley International Airport in Windsor Locks, CT for freelance client, the Charles S. Carillo Insurance Agency. Project Date: July 2009 Programs Used: |
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