Carillo Insurance Grey Group

My Roles:

• Art Direction (100%)

Project Description:

The Charles S. Carillo Insurance Agency’s Grey Group is the agency’s new tier of preferred-customer status. In designing for this new group, the identity had to reflect the premier status of the customers within the group. Concepts (three above) started with adding a brushed metal, minimalistic look to the identity. The agency’s royal blue color was ultimately added to a concept showing an old-English “C” etched onto a shield. This logo would appear across various print and digital media.

Project Date: September 2011

Programs Used: