I’ve had the opportunity to work within several facets of both design and marketing. I have the formal training combined with practical knowledge needed to be an effective marketing or creative department leader. From marketing strategy and budgeting to creative implementation and execution, I can successfully manage a project from start to finish. Be it within an agency or an in-house department, I’m confident that my skills can fit the needs of your organization.

Creative Direction

A creative director is usually the head of a design department; key responsibilities can include the development of graphic design, advertising, communications, and industrial design publications.

Art Direction

The art director establishes the conceptual and stylistic direction for design staff and orchestrates their work, as well as the work of production artists, photographers, illustrators, prepress technicians, printers and anyone else who is involved in the development of a project. The art director generally selects vendors and, if there isn’t a creative director on staff, has final creative authority.

Copywriting

A copywriter writes, edits, and proofs promotional or publicity copy for print or electronic media.

Marketing Direction

A marketing or new business professional is responsible for seeking business opportunities, developing proposals and marketing the firm’s practices. This process often includes Requests for Proposals, vendor selection and administration, budgeting, and overall strategy.

Content Development

A content developer, also known as a web writer or editor, is responsible for the production and repurposing of text/graphic/ audio content on sites. A content developer could also be responsible for social media-driven communication initatives.

Web Design

A web designer determines and develops the user interface and experience for sites (being responsible for site-navigation design and visual execution). Light front-end coding is often a part of this role, with the back-end, database-driven coding performed by a web developer or programmer.

“Creative and marketing are the mother and father of the product they conceive. Working together raises a wonderful adult.”

— Speider Schneider

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Portions of the above job descriptions have been extracted from the AIGA/Aquent Survey of Design Salaries 2009.