I can finally sleep at night; Pantone has announced their 2010 color of the year, and it looks like it may have been inspired from a leisure suit.

From Pantone:

“In many cultures, Turquoise occupies a very special position in the world of color,” explains Leatrice Eiseman, executive director of the Pantone Color Institute®. “It is believed to be a protective talisman, a color of deep compassion and healing, and a color of faith and truth, inspired by water and sky. Through years of color word-association studies, we also find that Turquoise represents an escape to many – taking them to a tropical paradise that is pleasant and inviting, even if only a fantasy.”

(2009 color of the year, Mimosa is not happy about the success of Turquoise.)

(Click to enlarge.) Via Curtiss Spontelli.

Lots more available via the Exergian Blog.

There’s 54 of them, and they’re at little box of ideas.

(Click to enlarge.) Via BudiKwan.com

Logo Designer Blog gives us a refresher course in color theory, listing the connotations of each color, and how some popular logos use the color “rules”:

• Red evokes aggressiveness, passion, strength and vitality
• Pink evokes femininity, innocence, softness and health.
• Orange evokes fun, cheeriness and warm exuberance.
• Yellow evokes positivity, sunshine and cowardice.
• Green evokes tranquility, health and freshness.
• Blue evokes authority, dignity, security and faithfulness.
• Purple evokes sophistication, spirituality, costliness, royalty and mystery.
• Brown evokes utility, earthiness, woodsy-ness and subtle richness.
• White evokes purity, truthfulness, being contemporary and refined.
• Gray evokes somberness, authority, practicality and a corporate mentality.
• Black evokes seriousness, distinctiveness, boldness and being classic.

Via Logo Designer Blog.