Posts Tagged ‘the process’

Feb
4

It’s a Jungle Out There: Today’s Job Search

I can hardly believe how fast time goes by when you’re unemployed. Personally, the worst part about it is the amount of downtime I have; there are only so many episodes of ‘Law and Order’ out there, and I’m getting to the point where I can probably pen an entire season. Dick Wolf, if you’re reading this, please call me: I can guarantee you another Emmy.

I’m the kind of person that needs to have something (a job or hobby) occupying his mind at all times. For most of my life, a job was there to keep me engaged in something (with hobbies filling in the gaps), and when I lost my job due to layoffs, my calendar suddenly cleared right up. Again, Mr. Wolf, if you’re reading this, call me.

In any event, as the job growth numbers still don’t look promising, I thought that I might try to sum up my current strategy and share it with my fellow job-seekers. Here’s how I’ve been going about my search for the past few months; I hope that you can find at least one useful idea from my experiences.

Continue Reading…

Feb
0

Customer Retention > Acquisition

Joseph Jaffe (of JaffeJuice.com) explains how through things like customer service, customer experience, dialogue, a proper listening/response strategy, brands can show that they care about their customers. Furthermore, Mr. Jaffe goes on to tell us that customer retention is the new customer acquisition… the process he describes will create a loyal, credible, authentic customer base who will advocate for your brand.

Purchase Mr. Jaffe’s book “Flip the Funnel” here. Video via HubSpot.

Jan
0

Speaking the Language of the Internal Client

In-house designers, believe it or not, have access to things that their counterparts in outside agencies will never have; namely the time to connect with their internal clients. Though, as AIGA.org columnist Michelle Taute points out, the in-house designer might feel like his/her fellow employees don’t even speak the same language at times.

Don’t forget: EPS might be the designer’s “Encapsulated PostScript”, but it will be “Earnings Per Share” to a chief officer.

Taute advises to mirror your client’s communication style and vocabulary. For example, here’s how she suggests to effectively communicate with these groups:

C-level executives:

“Making a succinct business case can help you engage a C-level audience because you’re highlighting what they care about most: the bottom line. Before meeting with a senior leader, practice what you’re going to say and eliminate unnecessary information. Also, be ready to swiftly move to the most essential information.”
Marketing and communications directors:

“Most marketing and communications professionals have worked with creative staff members before, but that doesn’t mean communication is always smooth. Meet with your marketing peers to make sure everyone is on the same page with a project before you start the first comp. Outline specific goals and objectives that everyone can work toward. What do you want people to do or think when they receive the brochure? What’s most important to get across? How will you measure success?”

Other staff:

“Unlike marketing professionals who may commonly work with creative teams, staff-level professionals in other departments may have little or no experience collaborating with designers. Because of that, it’s useful to spend a little time educating them on the design process, without using jargon or becoming overly technical. A member of your sales team, for example, may have no idea that making changes to a brochure at blueline could result in cost overruns, for example.”

Finally, Taute shares some basic communication techniques for any client:

“1. Always take a team approach. Adopting an “us vs. them” mentality with a client will only make the project harder.

2. If you’re discussing visual styles, use samples to get on the same page rather than descriptors. “Simple” and “elegant” don’t mean the same thing to everyone.

3. Get to know the client and work on building the relationship. Ask about the biggest tasks and challenges they face, and remember to really listen to the answers.

4. Read the trades. If you frequently work with a particular department—for example, direct marketing—read trade magazines to get a sense of the latest developments and challenges in that industry.”

I might add at this point, that I think numbers 1 and 3 are of utmost importance. Don’t forget- as a designer, you are a problem solver and you are there to provide service to your client. Establishing a relationship and showing that you have just as much vested in a project as the client does shows them that you’re committed to a solution!

Via AIGA.org.

Jan
0

Tracking Project Progress to Achieve your Goals

The Concrete Goals Tracker, developed by David Seah, is a helpful form that helps you track the work you’ve done over the course of a week. Available in multiple sizes for printing or as an Excel spreadsheet, this form will help you get your productivity back on track. David writes:

“As you accomplish various goal-related items throughout the day, fill in the appropriate bubble to log the points. At the end of the day, you will see how well you did (or didn’t). Each CGT form tracks an entire week, so you will see how you did every day, and week-by-week… and most importantly, what you did to move yourself along your path. Since the items on the task list award points only for tangible results, you will have made actual progress.”

Via Lifehacker and David Seah.

Nov
0

Service is Not Servitude

service

A great article on AIGA.org from Andy Epstein, the co-founder of InSource, an association dedicated to providing support to in-house designers and design team managers. Andy is also head of an AIGA task force on corporate design, where he continues his efforts to empower in-house teams and raise their stature in the design and business communities.

I heard Andy give two talks this past summer at the HOW Design Conference in Austin, where he spoke about this very subject. At the time, I thought I was the only one facing these situations in the workplace; it was a real eye-opener for me (and a load off my mind) that other designers were facing the same challenges. As the sole member of an in-house design team, I always tried to position myself as being very accessible and available to those around my organization (providing service); but sometimes it felt as though upper managers were taking advantage of my expertise and willingness to help out (pushed into servitude).

A fine line that often gets crossed, Epstein shares that:

“For many in-house design teams, service has come to be perceived as an expletive and not as a valued behavior or mindset… The connotation, in this view, equates the meaning of service with such uses as “cleaning service” or “administrative services”—a decidedly tactical and non-strategic definition. This meaning and perception, of course, is the bane of all in-house designers who are trying to elevate themselves to a more strategic role within their companies. Rather than remain order-takers who are viewed by their clients as mere production artists incapable of functioning as strategic partners with powerful insights, most internal creatives are fighting hard to shed the epithet of “service provider.””

Chances are, if you’re a member of an in-house design team, you’re facing similar challenges. Give Andy’s article a read, and take a look at AIGA’s In-House Design Resources for that matter, too.

Aug
0

Blog your way to a job?

blogyourwaytoajob

Since late 2007, I’ve been actively maintaining this blog. Though I don’t write every day, nor have a set schedule, I’d like to think that people are out there reading what I write. If something I’ve posted makes you laugh, sparks your interest, or gives you something to think about, I’ve done my job.

So if I have done my job, maybe you’ll come back again. Maybe you’ll add my RSS feed into your favorite feed reader. Maybe you’ll even be inspired to write something on your own. Maybe you’ll even think about hiring me.

Lance Haun of Your HR Guy.com explains, “The real value of blogging isn’t the content I create… The real value are the connections I make and the things I learn and apply to make myself better.”

Since I’ve started blogging (and tweeting), I feel as though I’ve learned a lot about myself, and about my trade (creative/marketing). Better yet, I’ve formed relationships with a lot of interesting and friendly people (yes, they are out there). Recently, some of these folks have even gone out of their way to re-tweet to their network of friends that I’m (currently) looking to relocate to the Boston area.

So why is this all important? Haun goes on to say,

“The principles that people use to get ahead are the same now as they have been for the last half century (if not longer). Sharing good ideas, helping people around you succeed, being a decent person and doing what you say you’ll do? That still works in social media and its impact is bigger than ever because the amount of people you can connect with is… well… a lot.”

Haun also mentions that these relationships just don’t happen overnight- you can’t just expect to start blogging on Monday and have the job offers pour in by Wednesday. Form relationships, cultivate them, and write about what you know; become an expert. Get out there and get involved- you might be surprised where your next job, customer, or friend will come from.

To my “virtual” friends who are out there spreading some good old-fashioned word-of-mouth niceness on my behalf, please know that I am deeply appreciative to have your support.

Apr
0

No More Commercials. Sorry, Billy Mays.

billymays

I can’t remember quite where I found it… probably somewhere on Digg, but this little trick worked perfectly. Basically, I’m a DVR junkie… I rarely watch television programs as they’re scheduled, and every time I watch the recorded program, I end up ultra-fast-forwarding through the commercials and missing the first few seconds of the program (as it comes back from commercial break).

Wouldn’t it be nice if I could fast-forward at 30-second increments? Enter the hackery for my Comcast DVR:

  1. Press the “Cable” button at the top of the remote to put it into Cable Box control mode.
  2. Press and hold the “Setup” button until the “Cable” button blinks twice.
  3. Type in the code 994. The “Cable” button will blink twice.
  4. Press (do not hold) the “Setup” button.
  5. Type in the code 00173 (for 30 second Skip).
  6. Press whatever button you want to map the skip. (I use the “lock”— above the “Page Up” button, mostly because I have no idea what the “lock” button does.)

Here are some more hidden features of the Comcast DVR.

By the way, am I the only one who is completely enthralled by Billy’s new TV show, Pitchmen? (I’m not anticipating this level of enthrallment will last very long.)

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Apr
0

From Monkey to Money.

Via this.

evolution_advertising

According to this chart, not only am I my own intern, but my own designer, AD, ACD, and CD as well. My inner ECD is pleased by my work, but longs to throw his feet on his desk and knock off work early every Friday.