© 2004-2011 Joe Ribaudo

Freedom, then branding.

Posted on July 3, 2011 by in Blog | No Comments
How not to brand a country, but succeed anyway.

Delphine Hirasuna at @issue shares the story of how our country’s flag came to be, and how branding standards were finally adopted. “By 1912, when the nation had 48 states, Congress decided that enough was enough. It adopted the graphic guidelines that are in place today. When we consider the history of the American flag, it is [...]

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Put Design in Your Company’s DNA

Posted on November 2, 2010 by in Blog | No Comments

“Corporate Design Foundation, a non-profit education and research organization, was founded on the belief that design can make a major contribution both to an individual’s quality of life and to a corporation’s success, and that both individual and organizational interests can be served through the effective use of the design [...]

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Customer Retention > Acquisition

Posted on February 18, 2010 by in Blog | No Comments
flip-the-funnel

Joseph Jaffe (of JaffeJuice.com) explains how through things like customer service, customer experience, dialogue, a proper listening/response strategy, brands can show that they care about their customers. Furthermore, Mr. Jaffe goes on to tell us that customer retention is the new customer acquisition… the process he describes will [...]

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Getting Laid Off Wasn’t a Bad Thing

Posted on February 4, 2010 by in Blog | 3 Comments
lemonade-the-movie

A lot of other sites have reviewed this movie far more eloquently than I could, and I’m sure I wouldn’t be adding much to the praise already given to this short film. Publisher of Adrants and film participant Steve Hall summarizes: “Lemonade is a 40 minute documentary about how people changed their lives for the better after [...]

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The Apocalypse: Coming to a planet near you.

Posted on July 30, 2009 by in Blog | No Comments

Via AdFreak.

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Sage advice.

Posted on April 14, 2009 by in Blog | No Comments

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Plaid takes over Denver… just for a little bit.

Posted on March 25, 2009 by in Blog | No Comments

Plaid takes over the Denver Egotist from darryl ohrt on Vimeo. People of Denver, lock your doors (and continue to drink your sour Coors Light).

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The views and opinions expressed in this blog do not necessarily reflect those of any past or current employer of mine.

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