Joseph Jaffe (of JaffeJuice.com) explains how through things like customer service, customer experience, dialogue, a proper listening/response strategy, brands can show that they care about their customers. Furthermore, Mr. Jaffe goes on to tell us that customer retention is the new customer acquisition… the process he describes will create a loyal, credible, authentic customer base who will advocate for your brand.
Purchase Mr. Jaffe’s book “Flip the Funnel” here. Video via HubSpot.
A lot of other sites have reviewed this movie far more eloquently than I could, and I’m sure I wouldn’t be adding much to the praise already given to this short film. Publisher of Adrants and film participant Steve Hall summarizes:
“Lemonade is a 40 minute documentary about how people changed their lives for the better after having been laid off. In the film 16 people, including yours truly, tell their individual stories. There’s the guy who got laid off and posed nude Burt Reynolds-style to find a new job. There’s the woman who lost her job and launched a yoga business. There’s the guy who went to an interview and ended up in a truth campaign commercial. There’s the guy who lost his job and decided to change his gender. And there’s the guy who lost his job, got colon cancer and started a little blog called Adrants.
Each story is unique. Each story is heart warming. Each story illustrates the fact there is life after the pink slip.”
Before we get to the movie links: if you’re a creative-type like me currently looking for work, be sure to check out Please Feed the Animals. You can create a profile, search job listings, and read a blog chock-full of useful information. Film (and PFTA) creator Eric Prolux points out some ways that you can support Lemonade.
Watch the trailer here:
Catch the full version on Hulu here (not sure how long it will be available).
The story is inspiring to anyone watching- if you’re currently employed, or recently-separated from your job, you’ll find something valuable to take away from the film.
Me? I made some posters based on some of the quotes in the film (after the jump):
Plaid takes over the Denver Egotist from darryl ohrt on Vimeo.
People of Denver, lock your doors (and continue to drink your sour Coors Light).
A US Airways Airbus A320 crashed into the Hudson River today, shortly after takeoff from La Guardia Airport. The pilot, Chesley “Sully” Sullenberger has been lauded for a precise, masterful landing of this aircraft- I mean, think about it- the jet leaves La Guardia and heads northwest, banks south just north of Harlem as it strikes a flock of Canadian geese, loses power in both engines, and coasts (belly-flops) into the Hudson River right around where the NY-to-NJ ferries are crossing the river.
Marketplace Senior Editor Paddy Hirsch explains what short selling is, and gives a nod to FCOJ, which I’m an expert on, thanks to this movie:
Randolph Duke: Exactly why do you think the price of pork bellies is going to keep going down, William?
Billy Ray Valentine: Okay, pork belly prices have been dropping all morning, which means that everybody is waiting for it to hit rock bottom, so they can buy low. Which means that the people who own the pork belly contracts are saying, “Hey, we’re losing all our damn money, and Christmas is around the corner, and I ain’t gonna have no money to buy my son the G.I. Joe with the kung-fu grip! And my wife ain’t gonna f… my wife ain’t gonna make love to me if I got no money!” So they’re panicking right now, they’re screaming “SELL! SELL!” to get out before the price keeps dropping. They’re panicking out there right now, I can feel it.
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