Notes from ‘Elements of Content Strategy’
Over the past few months, I’ve designed, coded, and am currently adding content to a brand-new client-facing e-newsletter at work. Ideally, we’ll launch by the end of the month, and publish new newsletters on a quarterly basis. It has me thinking a lot about the impact of content on users, and what the best way is for curating [...]
Continue ReadingImplementing a Grid with Web Design
“…what a grid does, is it creates structure. And it creates a coherence page after page. And that really makes users feel good when the see this consistency. And it makes your job [as a designer] easier because you’re not designing each page anew. You’re re-using elements. And it’s really important in web design, which is [...]
Continue ReadingWe New Englanders are a Cranky Bunch
Produced by the College of Computer and Information Science at Northeastern University (my alma mater), and Harvard Medical School at Harvard University, the above infograph was built using over 300 million tweets and shows density-preserving cartograms for each hour of the day (EST), by U.S. state. According to this data, us New Englanders [...]
Continue ReadingAdding Custom Type to Your Site
Hopefully you can all see the typographical changes I’ve made here to my site; it was really easy to do, and here’s how you can incorporate custom typefaces to your site. Before we get into the how-to portion, here’s how the code will look on your stylesheet: @font-face { font-family: "Your typeface"; src: url("type/filename.eot"); [...]
Continue ReadingThree Ways You Can Be Memorable
Gabrielle Hennessey at Brand-Yourself.com explains that there are three primary qualities that make up your personal brand: competencies (skills), personality (your goals, morals, and identity), and your value (what you can contribute to an organization). With that said, I decided to write a short post here as a worksheet of what my three [...]
Continue ReadingHeaded to Austin Next Week
I’ve been trying to get to the HOW Conference for three years now, and I finally got the approval from my boss to go. Being that I’m the *entire* marketing department at my company, I’m responsible for everything from the design and execution of ad campaigns to requests for proposals on building facilities at new airports; [...]
Continue ReadingRecent Photos
