It’s Marketing Transformation Week
I’m home sick from work today… which has absolutely nothing to do with it being Marketing Transformation Week. But since I’m sitting here in bed, drinking orange juice and trying to stave off cabin fever, I thought I’d write a quick blog post. Cambridge, MA’s HubSpot, is promoting this week as Marketing Transformation [...]
Continue ReadingPut Design in Your Company’s DNA
“Corporate Design Foundation, a non-profit education and research organization, was founded on the belief that design can make a major contribution both to an individual’s quality of life and to a corporation’s success, and that both individual and organizational interests can be served through the effective use of the design [...]
Continue ReadingWhat I Learned at DIGMA’s Design Means Business 2010
Last week, I had the fortune to attend the Design Industry Group of Massachusetts’ (DIGMA) Design Means Business event at Reebok’s headquarters in Canton, MA. The day was split up into three panel discussions on how design relates to better business; all of the speakers shared very engaging case studies and stories on this topic, [...]
Continue ReadingQ&A: How can I market my in-house team?
I got an e-mail from a reader yesterday that asked me for advice on marketing her in-house design team. Unfortunately, she didn’t provide too many details on her exact situation, but thankfully there are a lot of ways to do this. The first thing to keep in mind is that generally, in-house creative services will be cheaper to your in-house [...]
Continue ReadingAvoid In-House Burnout by Getting to Know Your Customers
Something that I’ve been thinking of a lot recently is the importance for in-house designers to not only know the product (or service) their company is selling, but who is purchasing those goods or services. A lot of times, in-house design is just that; creatives supporting the external operational functions of a company. Unfortunately, [...]
Continue ReadingNotes on Creative Culture
Brendon Derr of Cella Consulting describes it as “the elephant in the room that nobody knows is there until it moves in the wrong direction.” “A healthy corporate culture”, Derr explains, “can be one of the most, if not the most, valuable assets to a Creative Executive. The quantifiable outcomes of a healthy corporate [...]
Continue ReadingScience Proves the Economic Value of Design
According to Tom Dorresteijn, chairman of the BNO (The Association of Dutch Designers) and initiator of the research: “We can now prove the economic-commercial value of design with independent, scientific research. More attention for design within organizations increases financial performance and the quality of product experience. There [...]
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