Would you like social media with that?

Edward Boches from Creativity Inbound doesn’t talk to his clients about social media any more, and shares why you shouldn’t either.

“After all social media is not an objective in and of itself. It’s merely a means and a tool to create deeper and more valuable relationships with customers and prospects.”

Hit the jump for the rest of the article, and learn some very useful tips on how to steer the conversation. Oh, and if your client is a start-up, Boches has that covered, too.